MIDEA AMERICA CORP.
Completed while working at Midea America Corp. Graphic Design, Motion Graphics, and Print Media created for the marketing and branding of Midea America and it’s subsidiaries.
Video Editing & Motion Graphics
Videos produced for the Midea Brand Umbrella including Eureka Vacuums.
Partnered with Blend Pereira O’Dell and RedFox Media
Video created as a tutorial for IFTTT integration, done in Adobe After Effects.
This Video Campaign was for the 2023 Holiday Season. Collaborating with our Agency of Record Pereira O’Dell to create a script, visuals, and product lineup that answered every holiday headache we could think of. Managing the project from concept to final deliverables and placement for paid media.
Partnered with We Are Blend to shoot this launch campaign for the Jumbo French Door Refrigerator. The brief, key visuals, deliverables and timelines were under my responsibilities.
The “interview with an engineer” series needed opening title cards. I created this intro in reference to “blue print” drawings for a range of midea products.
Social Media
Videos produced for the Midea Brand for social media.
Award Winning Advertising
Two Advertising Campaigns I helped produce have won Advertising awards from CLIO and Horizon Interactive.
Trailer for 90 Minutes of Air Conditioning Marketing Event coordinated with Pereira O’Dell.
Award winning production for Out of Home Ad: Source
Groove Jones produced the Ride the Wave Augmented Reality Experience and won Best in Category for "Best Retail AR Product Demo." I designed the In-Store POP and the AR Character was based on my surfer. Source
Packaging & Print Design
Midea product packaging designs and in-store POP application sheets.
